INTRODUCTION
Building Recognition Through Consistency
This webpage is a resource to aid the implementation of our brand identity. These guidelines cover the basic elements of managing the identity system. Apply common sense to anything that is not covered. Together these elements form the foundation of a cohesive system that builds the brand’s image with consistency and strength, bringing recognition and awareness to our brand.
BRAND ASSETS
Logo Files, Graphics, Brand Colors
Logo
Consistent usage of our logo is important to the recognition and integrity of our brand.
The Mac and Billy logo was captured through a photo lens. When using our image use 300dpi when printing.
Color Palette
Color is an integral part of the identity system. It distinguishes our brand and helps us create consistent experiences across all touch points.
CMYK 32, 59, 91, 18
RGB 153, 102, 50
HEX # 996632
Typography
Typography is an essential element of identity, helping set the stylistic tone for communications. Use the recommended typefaces consistently in all materials, including both physical and online communications.
Secondary Font
The secondary typeface should be used for secondary headings and short tags.
Primary Font
The primary typeface should be used for headlines, large sizes, and body text.
